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HOW A BAG IS MADE

In a single season (typically 6 months), there can be over 160 calendar milestones involved in taking a bag from concept to point of sale. At any given step we are tackling 3 overlapping seasons in development. Here's a sneak peek at just the creative and concept steps involved in turning an idea into a sample.

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1. Mood

Establish the season's aesthetic and inspiration through colors, textures, imagery, and themes, providing a clear direction for product development.

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2. Material

A color palette and material board is created to guide sourcing and color dips.

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3. Prints

Print and patterns to create a signature for the season.

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4. Sketches

Quick, loose hand sketches to establish the general look of the bag. Concepts can result from 1, 2 or dozens of explorations.

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5. Cads

Once a design is selected, a detailed digital rendition is created for a more realistic presentation. A collection of cads will be presented to the business. 

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6. Hardware

Develop and mold all hardware that goes into the collection.

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7. Spec

Once the business assorts the product, design is ready to work on full size layouts and build tech packs.

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8. Paper pattern

Tech packs move into the sampling phase in Asia, where paper patterns are created, and the sampling process begins.

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9. Sewing

Factory sews and constructs the bag based on the paper patterns.

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10. First sample review

A first sample is sent to the designers to review and make changes. Usually 2 more rounds of samples will follow.

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11. Showroom 

After the collection has been sampled, reviewed, edited, and approved by the business, a final collection is set up in the showroom, ready to go to market.

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